MarketScape: Applications & Solutions

WebCD for Marketing

The "build it and they will come" phase of Web marketing is over. According to Web Week, between Jan. '95 and Jan. '97 the number of .com (commercial) domain names jumped from 38,000 to 734,000. This clutter, combined with bandwidth bottlenecks that frustrate information consumers, has created tremendous industry interest in ways to proactively distribute or "push" content from businesses to potential customers. WebCD provides the benefits of proactive delivery with a unique twist: product messages are sent via a well-accepted physical media, which can connect to the Web. This allows marketers to take advantage of proven direct mail, product packaging and trade show distribution techniques to push their messages to carefully targeted audiences.

With WebCD you can deliver a multimedia-enhanced Web site directly to your target audience on a Net-connected, Net-optional CD-ROM. Anyone with a CD-ROM drive can browse your "Web site on a disc" without download delays. WebCD Bookmarks encourage visits to specified locations (set by you, the publisher) on the Web for updates and transactions. By marrying the content, browser, and connectivity of the Web with the speed, portability and capacity of CD-ROM, WebCD combines the best of both worlds.

Deliver compelling, deeply informative content on WebCD and you'll be able to reach the majority of your prospects who haven't spend much or any time examining your Web site. Users stay focused on your material longer since WebCD circumvents bandwidth limitations, particularly important for international and consumer audiences. And, since CD-ROMs deliver large images, multimedia, video or music far more effectively than any Net-delivery method, WebCD can inform, entertain and motivate prospects, customers and business partners in a whole new way...giving your business an advantage.

WebCD provides the direct marketing arm of electronic commerce. After your audience develops awareness and preference for your product, they can easily connect to your Web server to place an order or call to buy a product found, examined and chosen via WebCD.

Electronic Publishing Logo
WebCD for Electronic Publishing

Deliver more complete information at lower cost than ever possible before using WebCD to combine Web content, non-Web documents, even multimedia presentations and instructional video!

Since WebCD is Net-connected, for the first time organizations can publish and distribute manuals, catalogs, and training materials that never fall out of date. And the ability to commerce-enable publications allows innovative companies to explore cross-selling, merchandising, and upgrade opportunities. Given the capacity of CD-ROM, publishers can offer links to promotional material a "click" away from product technical information...or vice versa.

WebCD leverages the industry trend towards HTML as the preferred electronic publishing format. WebCD's use of HTML lowers content creation costs and improves usability. Here's how:
1) existing Web content can be reused;
2) investments in Web content authoring tools are leveraged;
3) documents are authored once in HTML and distributed by both the Web and CD-ROM;
4) HTML enables rich data types and is inherently cross-platform; and
5) readers embrace the familiar, standard Web browser interface.
With WebCD, publishers slash the cost of authoring, printing, and distributing documents while improving usability and customer satisfaction.

WebCD for Sales Training

Capture the attention of your sales channel, shorten sales cycles and win more business using WebCD as a portable, Web-based electronic sales encyclopedia. Take advantage of all your product and corporate content resources and bring them together in one interactive delivery vehicle that is easy and convenient to use.
Much of the information your sales team needs is available now on your public Web site or Intranet site. You may add multimedia presentations as a front-end that earns and rewards the attention of the busiest sales person. Provide the perfect "model" presentation using video or narrated PowerPoint slides that your sales team can learn from by watching again and again or show it directly to prospects! Use the built-in Adobe Acrobat Viewer delivered with WebCD to display highly formatted data sheets or specifications. You can even include Microsoft Word documents or just about any other electronic information that is available to you. And, since WebCD provides a Net-connected, but Net-optional CD-ROM, your people are self-contained when they need to be, but connected to the live site when Internet access is available.

A WebCD is a far more effective tool for sales training, product support and channel communication than a Web site by itself, let-alone a three-ring binder gathering dust!

WebCD for Customer Service

Slash paper printing and distribution costs, increase customer satisfaction, and prevent calls to your support staff by proactively delivering an on-site, interactive reference WebCD, including documentation, training, tips, tech notes or white papers. Users find information faster so they are happy, leading to increased product satisfaction, reorders and word of mouth referrals. And business managers are delighted that you can put a lid on support costs.

MarketScape Service Group

When you don't have the time, experience or resources to create your own WebCD, let our experienced team handle some or all of the WebCD development project. Our services include affordable, high-quality WebCD development, CD-ROM replication, sleeve printing and distribution. We deliver low-hassle customer satisfaction!

	WebCD for Marketing The "build it and they will come" phase of Web marketing is over. According to Web Week, between Jan. '95 and Jan. '97 the number of .com (commercial) domain names jumped from 38,000 to 734,000. This clutter, combined with bandwidth bottlenecks that frustrate information consumers, has created tremendous industry interest in ways to proactively distribute or "push" content from businesses to potential customers. WebCD provides the benefits of proactive delivery with a unique twist: product messages are sent via a well-accepted physical media, which can connect to the Web. This allows marketers to take advantage of proven direct mail, product packaging and trade show distribution techniques to push their messages to carefully targeted audiences. With WebCD you can deliver a multimedia-enhanced Web site directly to your target audience on a Net-connected, Net-optional CD-ROM. Anyone with a CD-ROM drive can browse your "Web site on a disc" without download delays. WebCD Bookmarks encourage visits to specified locations (set by you, the publisher) on the Web for updates and transactions. By marrying the content, browser, and connectivity of the Web with the speed, portability and capacity of CD-ROM, WebCD combines the best of both worlds. Deliver compelling, deeply informative content on WebCD and you'll be able to reach the majority of your prospects who haven't spend much or any time examining your Web site. Users stay focused on your material longer since WebCD circumvents bandwidth limitations, particularly important for international and consumer audiences. And, since CD-ROMs deliver large images, multimedia, video or music far more effectively than any Net-delivery method, WebCD can inform, entertain and motivate prospects, customers and business partners in a whole new way...giving your business an advantage. WebCD provides the direct marketing arm of electronic commerce. After your audience develops awareness and preference for your product, they can easily connect to your Web server to place an order or call to buy a product found, examined and chosen via WebCD.
	WebCD for Electronic Publishing Deliver more complete information at lower cost than ever possible before using WebCD to combine Web content, non-Web documents, even multimedia presentations and instructional video! Since WebCD is Net-connected, for the first time organizations can publish and distribute manuals, catalogs, and training materials that never fall out of date. And the ability to commerce-enable publications allows innovative companies to explore cross-selling, merchandising, and upgrade opportunities. Given the capacity of CD-ROM, publishers can offer links to promotional material a "click" away from product technical information...or vice versa. WebCD leverages the industry trend towards HTML as the preferred electronic publishing format. WebCD's use of HTML lowers content creation costs and improves usability. Here's how: 1) existing Web content can be reused; 2) investments in Web content authoring tools are leveraged; 3) documents are authored once in HTML and distributed by both the Web and CD-ROM; 4) HTML enables rich data types and is inherently cross-platform; and 5) readers embrace the familiar, standard Web browser interface. With WebCD, publishers slash the cost of authoring, printing, and distributing documents while improving usability and customer satisfaction.
	WebCD for Sales Training Capture the attention of your sales channel, shorten sales cycles and win more business using WebCD as a portable, Web-based electronic sales encyclopedia. Take advantage of all your product and corporate content resources and bring them together in one interactive delivery vehicle that is easy and convenient to use. Much of the information your sales team needs is available now on your public Web site or Intranet site. You may add multimedia presentations as a front-end that earns and rewards the attention of the busiest sales person. Provide the perfect "model" presentation using video or narrated PowerPoint slides that your sales team can learn from by watching again and again or show it directly to prospects! Use the built-in Adobe Acrobat Viewer delivered with WebCD to display highly formatted data sheets or specifications. You can even include Microsoft Word documents or just about any other electronic information that is available to you. And, since WebCD provides a Net-connected, but Net-optional CD-ROM, your people are self-contained when they need to be, but connected to the live site when Internet access is available. A WebCD is a far more effective tool for sales training, product support and channel communication than a Web site by itself, let-alone a three-ring binder gathering dust!
	WebCD for Customer Service Slash paper printing and distribution costs, increase customer satisfaction, and prevent calls to your support staff by proactively delivering an on-site, interactive reference WebCD, including documentation, training, tips, tech notes or white papers. Users find information faster so they are happy, leading to increased product satisfaction, reorders and word of mouth referrals. And business managers are delighted that you can put a lid on support costs.
	MarketScape Service Group When you don't have the time, experience or resources to create your own WebCD, let our experienced team handle some or all of the WebCD development project. Our services include affordable, high-quality WebCD development, CD-ROM replication, sleeve printing and distribution. We deliver low-hassle customer satisfaction!